BRANDING SERVICES
Industry: Hospitality and Tourism
Client: George
OVERVIEW: On the Sky is more than just accommodation; is a haven for travelers who want to explore the wonders of Riobamba, Ecuador. Strategically located near the majestic Nevado Chimborazo, the closest place to the sun and a historical landmark in the region, On the Sky welcomes travelers seeking an authentic and enriching experience during their visit to the city and its impressive tourist sites.
CHALLENGE: On the Sky's challenge lies in standing out in a competitive market, taking advantage of its unique and privileged location near Nevado Chimborazo and the railway. The aim is to build a brand that differentiates itself from other similar places by highlighting the natural beauty and history of the main snow-capped mountains that surround the city, such as Chimborazo, Carihuairazo and El Altar.
SOLUTION: Our core strategy focuses on creating a consistent and distinctive brand identity that reflects the essence of On the Sky and its unique environment. We value the impressive landscapes and the rich history of the snow-capped mountains that surround the city, integrating them into the lodging experience. This will allow us to stand out in the market and attract travelers looking for an authentic and memorable stay in Riobamba.
